The Negative Impact of Advertising   Term Paper ID:41725 Click to get this paper

Essay Subject: This paper discusses three different advertisements and explains the logical fallacies relied on in ...... More...

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Paper Abstract: This paper discusses three different advertisements and explains the logical fallacies relied on in each, as a means of illustrating how the impact of advertising on consumers is negative from a number of different aspects. Paper Introduction: The Negative Impact of Advertising Introduction There is great debate over the ultimate impact on individuals ofcommercial advertising in the U S media Some maintain that advertisingis beneficial in that it helps consumers become aware of thedifferentiation that exists among different products or helps shopperscompare price and value of potential purchases However most people arguethat because of the fallacies most advertisements rely on to sell products they are detrimental to individuals in the long-run Heavy massadvertising can lead to numerous ill effects Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Ads often use false dilemmas in order to force society tobuy their product, while they depict a false sense of reality." A third advertisement that shows how damaging advertising contentcan be on developing males and females is the "Ripped Fuel" supplementadvertisement that is routinely run on sports-related networks and showslike ESPN. The vast majority of ads exist to encourage oursociety's desire to spend by portraying false realities and limitingperspectives. Jenny Craig ads often featureexuberantly emotional celebrities proclaiming how wonderful the product isfor losing weight. As Graft (1) explains of the intention of such promotions, "If you'refighting in battle, you'd pick up something sponsored by a granola bar toget energy, rather than a pack of Fritos. We want to promote good foodhabits." However, this analysis shows that such beneficial advertisementsare rare compared to the significant amount of ads that rely on fallaciesof reasoning to promote products in a way that has negative impact onconsumers, from increasing debt to generating poor self-esteem among andexploitation of women.Works Cited"Fallacies." Prime Articles, 2 8. Body As one of my peers commented, "In general ads or commercials have anegative impact on our lives. http://iron.lcc.gatech.edu/~gtg32 h/index.html, 1-4.Staats Reiss, Natalie. For instance, on its gamewebsite, Cookie Jar places promos on rocks or ponds that advertise food orbottled water but healthy products for children. 22 July 2 8. One suchad is the ad for Jenny Craig which shows skinny, svelte women in before andafter pictures. Another popular advertisement is the Under Armour appareladvertisements which rely heavily on promoting "machismo" to sell theathletic apparel to males (Poucher 2). I believe they influence us a great deal.They tells us what's cool, how to dress, what to eat, what to buy, and howwe should look." Many advertisements rely on the sexual exploitation ofwomen to sell products by using idealized body images that often makeaverage women feel inferior or low in self-esteem in comparison. This is a false dilemma fallacy, in that it suggest onlyUnder Armour apparel makes a man a "man's man." It is also wishfulthinking fallacy, in that, as Poucher (2) explains, "it causes the viewerto think that they too can look like the person pictured if they buy thisproduct." Falling for these fallacies can lead to other significantnegative effects on consumers, such as over-purchasing and increased creditcard debt. "The Negative Consequences of Sexualization of Girls." Mental Health Reader, 26 March 2 7. Thead makes the fallacy of using emotional appeals and appeals toinappropriate authority. 82 4 The Negative Impact of Advertising Introduction There is great debate over the ultimate impact on individuals ofcommercial advertising in the U.S. However, most people arguethat because of the fallacies most advertisements rely on to sell products,they are detrimental to individuals in the long-run. For example, at "DasaniPond," gamers can earn five energy points by dipping into the water (Graft1). This analysis will use three distinct advertisements to illustratethese potentially negative aspects of commercial advertising. 22 July 2 8. For example, Kirsty Ally andValerie Bertinelli are used in Jenny Craig ads, but neither is any kind ofauthority on human health, dieting, or nutrition. This maybe why one of my classmates argues that "Ads generally have a negativeimpact on our lives. "Logical Fallacies in Advertisements Using the 'Macho Man' Image," 2 4. Featuring gorgeous male physiques that are "ripped," theproduct also shows these men surrounded by unrealistic female bodies thatare scantily clad and desire the "ripped" men who have been using "RippedFuel." This ad uses a post hoc fallacy in that it maintains the ripped menin the ad got ripped first by using "Ripped Fuel" then they got the women.According to Staats Reiss, (1) uses of idealized and unrealistic bodyimages of both men and women can lead to negative developmentalconsequences, especially on developing youth. Heavy massadvertising can lead to numerous ill effects, including massive credit carddebt from over-purchase, increased nagging of parents by children affectedby ads, sexual exploitation of females, and increased aggressive behaviorin men from exploitation of the "machismo" factor in products advertised tomales. Thesesexualized images can also decrease self-esteem, self-confidence, and leadto shame, anxiety, depression, and eating disorders." Now that the malebody is also being idealized, sexualized and exploiting to a greater degreethan ever before in advertising, Staats Reiss (1) notes that eatingdisorders and other similar conditions witnessed in young girls areincreasing among adolescent males. http://www.foxnews.com/printer_friendly_story/ ,3566,143 37, .html, 1- 2. Some maintain that advertisingis beneficial, in that it helps consumers become aware of thedifferentiation that exists among different products or helps shopperscompare price and value of potential purchases. 22 July 2 8. According to Susan C. http://www.commercialalert.org/news/archive/2 8/ 3/kid-targeted-ad- deal-counts-on-nag-factor, 1-2.Poucher, Kirk. "U.S. Conclusion In conclusion, some advertisers do promote ads that attempt to helpconsumers make positive lifestyle choices. Appeals to emotion "evoke an emotional responseto convince the listener" (Fallacies 2). 22 July 2 8. Inappropriate appeal to authority is also used, whichis the attempt to "get a position accepted by appealing to an inappropriateor unqualified authority" (Fallacies 2). Consumer Credit Card Debt May Crash Economy." Fox News, 31 December 2 4. Walker (1) in the period from 199 to2 3, the average monthly revolving balance on credit cards for Americanconsumers grew from $2,55 to $7,52 , an increase of 35 percent. The ad runs on all of the major networks and usescelebrities who have successfully lost a significant amount of weight. As Staats Reiss (1) notes,"Exposure to highly sexualized messages and idealized images can harm theself-image and healthy development of young girls, teens, and women. Pumped-up, sweating, aggressivemales are shown exhibiting unparalleled athletic and physical skill that isallegedly the result of their wearing of Under Armour apparel. http://www.mathacademy.com/pr/prime/articles/fallac/index.asp, 1-5.Graft, Kris. http://www.mentalhelp.net/poc/view_ index.php?idx=119&d=1&w=6&e=195, 1- 2.Walker, Susan C. Theadvertiser uses an image of a "man's man" in these ads, hoping to foolmakes into believe that if they wear Under Armour they, too, will be viewedas such a man. media. 22 July 2 8. "Kid-Targeted Ad Deal Counts on'Nag Factor.'" Commercial Alert, 17 March 2 8. 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