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Essay Subject: A plan for setting up a Kuwait Web Site for E Commerce... More...

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Paper Abstract: A plan for setting up a Kuwait Web Site for E Commerce. Discusses the concept. Sources of revenue such as advertising, Web hosting fees, finders fees. The social and community aspect of the site. The target market. Budget. Paper Introduction: Marketing PlanI The Concept The product will be an E-Commerce site tentatively named Q Wadi The name was chosen for two purposes First although the two letters Q to the novice appears to be semantic nonsense they are in fact an onlineabbreviation for Kuwait and is used by many users in message boardsaround the world Internet Still Wadi is an Arabic word for an Oasis or Valley settlement it is aname that has a great deal of cultural relevance in the Middle Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. ||Strongly |Somewhat |No Reaction|Somewhat |Strongly |8. (2 ). The Target Market Since there are three major potential revenue sources, we have alsoidentified three target markets. Sign up Now for Free Oil Land in Kuwait! We have segmented our concept into a geographic segmentation, whichwe have modified by applying three secondary segmentation techniques:behavioral, demographic, and buying habits. Internet Research, 8. Likewise, we will concentrate on directory registration, includingthe primary one, yahoo.com. These Internet businesses provide a list of places where we canregister our URLfor free, or you can hire them for a nominal fee to do it for you (Montoya-Weiss, Massey, & Clapper, 1998). Second, "Q8Wadi" implies that there will be a completecommunity at this site, one that has an active and vital historical past,and a commercial present since a main part of any wadi was theestablishment of a "souk" for the buying and selling of goods. This Likert will use a 1-to-5 rating scale where:1 = strongly unfavorable to the concept2 = somewhat unfavorable to the concept3 = undecided4 = somewhat favorable to the concept5 = strongly favorable to the conceptB. Promotional Plan America Online recently sent a press release over PR Newswire toannounce its purchase of the Global Network Navigator from O'Reilly andAssociates, a major story in the online community. There are several ISPs that would besuitable for the type of up-market we are looking to attract, and theirlinking of shopping opportunities are compatible with the types of shops wehope to attract. I would gladly ||Disagree |Disagree | |Agree |Agree |sell items on the || | | | | |Internet if it were|| | | | | |made simple and I || | | | | |would not have to || | | | | |worry about || | | | | |details. There are several hundred sites with Kuwaiti and Middle Eastinterest which we will interlink with. When I feel ||Disagree |Disagree | |Agree |Agree |uncomfortable || | | | | |seeing things on || | | | | |the Internet that || | | | | |criticize Islam, I || | | | | |know how to handle || | | | | |it. We are convinced thatsuch a promotion will serve to get first time explorers to our site. Forecast of Hits and Methods of Deriving We have projected a conservative number of hits, based on threeprimary sources: Search Engines, Internet Promotions, and OfflineMarketing. "Not By Jeans Alone" (1981) Video Pew Internet & American Life: Americans turn to Web for news on war(2 3, Apr.3:http://www.nua.com/surveys/?f=VS&art_id=9 5358755&rel=true Riva, G.; Galimberfti, C. Finder's fees The target market here will be business owners or corporationsoutside Kuwait, who have some desire to do business within Kuwait and arein search of a compatible partner. Levi executives didn't want toaccept this verdict and didn't rest until they had spent a lot of money andput the company at risk.X. Here is an example of where we will placethese tags on each of our static web pages (Thurow, 2 2). Finder's fees since there will be a membership section where outside businesses from around the world will have to seek Kuwaiti partners in order to do business in Kuwait. InternetResearch, 8: 229-235. First, although the two letters "Q8"to the novice appears to be semantic nonsense, they are, in fact, an onlineabbreviation for "Kuwait" and is used by many users in message boardsaround the world ("Internet Still", 2 ). Videos Several valuable lessons concerning marketing were learned from ananalysis of the 1981 Video, "Not by Jeans Alone" which was a segment on theAmerican television show called "Enterprise." This video showed theproblems that Levi Strauss faced when it moved away from its corecompetencies and tried to use its brand name for a line of executiveclothing. We have also added a fifth element to the model the additional dimension of customer relationships. Research Proposal (Marketing Plan)VI.A. Written Protocol for Concept TestingA. To provide theinfrastructure for a computer service.C. This section will be completely password-controlled and will be based on Cold Fusion programming running on a Linux platform. ||Guns Magazine |35 |29 |12 .69 ||International Herald |35 |39 |89.74 ||London Times |35 |13 |269.23 ||National Enquirer |35 |282 |12.41 ||Thomson Financial Insiders' |35 |12 |291.67 ||Chronicle | | | ||USA Today |35 |599 |5.84 |Totals 252, 2572 NAXIII. Giveaway. Advertising revenues Targets The target here is the owner of small to medium sized businessesthroughout Kuwait. Oil. Although many retailstores are listing their Web sites on their normal print ads or includingthe addresses in television commercials, current thinking is that the mosteffective use of advertising dollars is spending the money on advertisingdirectly on the Internet (Benbow, 1998). The assessment of e-commerce business models is based on the "e-commerce pillars," whichinclude Internet usage penetration levels, infrastructure development,education levels, financial services, such as the availability and usagelevels of credit cards and debit cards, and income levels ("Healthy", 2 ,Online).XIV. Pulp and Online References Kleindl demands that it is essential to integrate the potential of theWWW into all marketing strategies. (1998).Information as a product: not goods, not services. This will be achieved by the use of forums, job searches,product searches, and other devices designed to draw traffic and keeptraffic (Riva & Galimberfti, 1998). ||Accent on Living |35 |29 |12 .69 ||Administrative Science Quarterly |35 |39 |89.74 ||Adolescence |35 |13 |269.23 ||Advocate, The |35 |6 |58.33 ||African American Review |35 |12 |291.67 ||African Arts |35 |18 |194.44 ||Afterimage |35 |12 |291.67 ||Aftermarket Business |35 |14 |25 . We consider Yahoo! "Wadi" is an Arabic word for an Oasis or Valley [settlement] it is aname that has a great deal of cultural relevance in the Middle East, andparticularly in Kuwait, suggesting as it does, the life blood of earlysettlements. A group of Kuwaiti students is inviting everyonein the world to take a piece of Kuwait. Phoenix: New Riders Yuen, Y., Caulkins, J.P., & Roehrig, S., (1998). Consumer Behavior Research Feher & Towell (1997) and Kleindl (2 ) observe that the samecriteria for setting up a retail store in the physical world -- finding theright location, choosing a design and so on -- applies to the establishmentof a retail store online. Becauseof the narrow focus, the work shows merit because of the technicalinformation given concerning setting up the actual Web site pages. This is an important analysis for this projectsince the people who will provide the main revenue for our site will be RNPconcept adaptors. They fail in pointing outthat the Internet itself, and the shopping experience on that internet isin and of itself also an RNP. |WLL. The ideal characteristicsfor a potential customer would be the first or second son who is in line toinherit the business.B. Free.>VIII. However, sendingthe release through this service automatically links it to several dozensearch engines in addition to archiving it for six months. Determining the proper segment within a target market is essentialfor marketing success in America (Freiden, Goldsmith, Takacs,& Hofacker,1998). Bush. ||Airman |35 |31 |112.9 ||Alternative Medicine Review |35 |15 |233.33 ||America |35 |19 |184.21 ||American Enterprise |35 |24 |145.83 ||American Family Physician |35 |28 |125. European Journal ofMarketing, 32. The students own a clever website,Q8Wadi.com which is designed to be an internet marketing portal for Kuwaitibusiness men to put their businesses on the web. Since almost every Search Engines relies onone or more forms of metatagging when they spyder the web, it is essentialto optimize this concept. 21 -22 . The three are:A. |VI.C. ||Strongly |Somewhat |No Reaction|Somewhat |Strongly | 9. They also visit different categoriesof sites. For instance, Google uses tags when theyspyder its search results and Copernicus uses the "description" asthe "summary" for the web page. Small and mid-sized businesses and Internet use: unrealized potential? Comparative ISP Specifics|ISP |Name |Access |Modem |ISDN |SSL ||Gulfnet Kuwait |http://www.kuwait.ne|Hourly |Y |Y |Y || |t/ | | | | ||Kuwait |http://www.moc.kw/ |Monthly |Y |N |N ||Electronic | | | | | ||Messaging | | | | | ||Service (KEMS) | | | | | ||Surfshop Inc. The deeds are obtained by logging onto our website and spendingat least ten minutes there."XIV. A greatdeal of promotion will also be done with trade association links areimportant. Keep in mind- a web site is not something you read;it's something you do. In addition, there will be a strong emphasis on community content,since the Wadi, in ancient times, also served as the communications centerof the town. Meta Tags are "invisible" text that we will place oneach page of Q8Wadi.com.ku. |think Kuwait is || | | | | |well represented as|| | | | | |a Nation on the || | | | | |Internet ||Strongly |Somewhat |No Reaction|Somewhat |Strongly | 3. Globally, the market for people and institutions who want toinvest in the Middle East hovers around $55 billion annually (ArabNet).Because there are so many communications channels designed to reach thosepotential investors, our group has conceived a marketing plan that involvestwo popular mass media methods: a free promotional giveaway - in this case,free oil land in Kuwait -- and a web site. The idealcharacteristic is to find web owners who are dissatisfied with theircurrent ISPs (Internet Service Providers) because of high fees, lack ofsophistication, or failure to deliver on promises. This isbecause "wadi" also has a meaning of finding or unearthing treasure."Q8Wadi" will become an oasis in the desert of Internet sites. Everyone Wants a Part of KuwaitiOil! Advertising revenues Competition In Kuwait and the Middle East, there are a number of media competingfor advertising revenues. 18). This is therelease we will send out. It is an activity! The "oil land" giveaway isbased on the idea of subdividing an acre of Kuwait desert into parcels 1inch square. Finder's fees The competition here includes banks, consultants, lawyers, andfinanciers.IV. Marketing PlanI. Al Quaeda.Oil. Arrangements will also be made withvarious syndicators of free content (Yuen, Caulkins, & Roehrig, 1998). I am confident ||Disagree |Disagree | |Agree |Agree |that I can handle || | | | | |placing my business|| | | | | |on the Internet, || | | | | |building a web site|| | | | | |and marketing that || | | | | |site without || | | | | |assistance. Web Hosting Services The Primary Target for this business segment is existing web siteowners or businesses wanting to get on the Internet. Thesocial and community aspect of the site is essential, especially since mostof the connectivity to the Internet is done through a series of cyber cafesthroughout the country of Kuwait. ||Automotive Finishing |35 |31 |112.9 ||Automotive Industries |35 |15 |233.33 ||European |35 |19 |184.21 ||Family and Community Health |35 |24 |145.83 ||Family Pratice News |35 |28 |125. Conclusion There are more than 3.1 million Internet users in the Arab world, andmuch potential exists for early stage e-commerce and online ventures,according to research by the Arab Advisors Group. Table 1: Sample Likert Scale Questions for Q8Wadi INSTRUCTIONS: Please rate how strongly you agree or disagree with each of the followingstatements by placing a check mark in the appropriate box.| | | | | | ||Strongly |Somewhat |No Reaction|Somewhat |Strongly |1. All of the market research suggested this would be a successfulproduct line and all of the focus groups gave positive readings. Since the first step inoptimizing Likert is to define the focus, and since Likert is one-dimensional, it will be essential to design all of our questions for ascaling range from Strongly Disagree to Strongly Agree. |http://www.globalnet|Monthly. Thereare seven different types of Internet users, according to a new study, andsome are more likely to buy than others.http://www.nua.com/surveys/index.cgi?f=VS&art_id=9 5356653&rel=t Feher, A.; Towell, E., (1997, July). . The authors set out to analyze severalretailer's use and implementation of a Web site. These include butare by no means limited to > Advertising revenues from companies in the market area that already have web sites that are geared for E-Commerce (Mansuri & al-Zoman, 1996) > Web hosting fees for companies that desire an Internet presence yet do not have the time, interest, nor capital to go into a full E-Commerce operation ( Haynes, Becherer, & Helms, 1998)). Surrogate buyers, acting as agents used byadopters to provide guidance, direction, and/or advice related tomarketplace activities, can significantly impact consumer adoption andcommercial success of RNPs by minimizing or overcoming barriers related tothe stages of the adoption process and characteristics of RNPs" (Aggarwal,Cha & Wilemon, 1998, 369).VI. Table 2. Factoring out the businesses that who do not fitrange gives us some 12 million potential consumers. Since "hits" determine the number of visitors and the number ofvisitors determine the amount of business we get from our investment in theweb site, we want the hits to be high. Marketing Intelligence& Planning, 16. ||Strongly |Somewhat |No Reaction|Somewhat |Strongly | 1 . Thisschedule is shown below.Budget|Item |Cost ||Publicist |5 ||Business Wire |48 Sign Up ||PR Wire |48 Sign Up ||Writers |1 |XII. On-linefocus groups: conceptual issues and a research tool. ||Flex |35 |31 |112.9 ||Flying Safety |35 |15 |233.33 ||Folklore |35 |19 |184.21 ||Food & Drink Weekly |35 |24 |145.83 ||Food Management |35 |28 |125. asp? Healthy Future for B2C in Gulf Region (2 , May 9). Since the ||Disagree |Disagree | |Agree |Agree |Internet is not || | | | | |mentioned in the || | | | | |Koran, it should || | | | | |not be a part of my|| | | | | |doing business. ||Football Digest |35 |29 |12 .69 ||Forbes |35 |39 |89.74 ||Foreign Policy |35 |13 |269.23 ||Frontline Solutions |35 |6 |58.33 ||Geo Information Systems |35 |12 |291.67 ||Geospatial Solutions |35 |18 |194.44 ||Geriatrics |35 |12 |291.67 ||Gifted Child Today Magazine |35 |14 |25 . I can tell ||Disagree |Disagree | |Agree |Agree |that other Kuwaiti || | | | | |citizens respect || | | | | |me. Table 2 provides a summary analysis of the 4 ISPs we willbe negotiating with for our outlinks and hosting. The overall intent was to assess how internet usage is impacting on companies' overall business model along these five dimensions" ("Global Internet 1 , 1998, Online).V. 162-17 . We will use the mass PR newswire for the first release about the landgiveaway. This blanket coverage will cost about $32 . The first three groups of users,Quickies, Just the Facts, and Single Mission users, spend less time onlineand are unlikely to notice marketing messages or buy anything. However,as Kleindl (2 )argues, there is no universal agreement on what kind of Internet sellingworks best.VI.B. As amatter of fact, the only people who didn't like the line were thecustomers. Moving Towards Internetiyadh: National Communications Networks Montoya-Weiss, M.M., Massey, A.P., & Clapper, D.L. According to the authors, the unique characteristics ofRNPs which differentiate them from other innovative products are scalableand must be overcome before adoption of the RNP. In all, 55 percent of the nation's116 million adult Internet users have used the Web to get news, generalinformation and commentary from Internet sites that have war relatedmaterial and argument. We will create a new variable which will be the sum of all of theindividual items for each respondent.D. (1998, Nov. To them, Levis were jeans. ||Strongly |Somewhat |No Reaction|Somewhat |Strongly |7. These companies will already have web sitesand will be handled by already established ISPs. Many Westerners ||Disagree |Disagree | |Agree |Agree |simply wish to do || | | | | |business with || | | | | |Kuwait so they can || | | | | |continue the || | | | | |exploitation. Business use of the Internet,Internet Research,7:3 195-2 Freiden, J., Goldsmith, R., Takacs, S., & Hofacker, C. I feel like I ||Disagree |Disagree | |Agree |Agree |should make more of|| | | | | |a useful || | | | | |contribution to the|| | | | | |future of Kuwait. ||Art in America |35 |29 |12 .69 ||Art Journal |35 |39 |89.74 ||ArtForum |35 |13 |269.23 ||Arts & Activities |35 |6 |58.33 ||Asian Economic News |35 |12 |291.67 ||Asian Political News |35 |18 |194.44 ||Association Meetings |35 |12 |291.67 ||Auto & Truck International |35 |14 |25 . (1998). File not found: the problems of changingURLs for the World Wide Web. Saddam. Most of the traditional marketingprinciples still apply. The release was not run in full by any of the media. Surfing users have the longest sessions of all online andtend to visit content-rich sites, and so are open to marketing messagesdelivered through content sponsorship (CyberATLAS, 2 3). Just as in regular retailing, online retailing requires a great dealof advertising, also focused on the same concept - getting customers intothe store (Feher & Towell, 1997; Kleindl, 2 ). ||Kuwait Television |TV ||Radio Kuwait |Radio ||Al-Jinan Magazine |Islamic monthly magazine ||Alnemat Arabic Christian Internet |Ethics ||Magazine | ||Alam Al Edarah Magazine |Arabic Business Magazine, |B. Since there are 43,56 square feet in an acre, and 144 squareinches in a square foot, this gives us a sizable number of giveaway items. "Like direct mail, your web site must becompelling; like TV, it must be enticing; and like a catalog, it must haveall the information. A spokesman for Q8Wadi("Wadi" means village or settlement in Arabic said "The offer is real.With the help of the Kuwaiti government, we have subdivided one acre ofprime Kuwait land into one square inch plots of land, each one is plattedand deeded. "Technological capability itselfcomprises two further elements: a) Interactivity - due to the Internet'sreal time online nature, relationships between organizations and customersare becoming more interactive. The authors then suggest that very few retailers are using the web fortransactional purposes; therefore further consideration is given to whythis should be the case. 713-723. I know I'll be ||Disagree |Disagree | |Agree |Agree |able to cope with || | | | | |the new economy for|| | | | | |as long as I want || | | | | |without making || | | | | |changes. Thurow, S. INSEAD's research teamwrote This model enjoys the dual advantages of simplicity and time-tested acceptance. In the competition section, particular emphasis isplaced on the ISPs, since the success of an E-commerce site depends onchoosing the right ISP.A. Web Project Budget and Method of Deriving This budget was derived from books, online texts, interviews withpeople contacted in Bulletin Board groups.|Q8Wadi Project | | | ||Budget ($ US) | | | ||Item |StartUp |Monthly (High) |Monthly (Low) ||Personnel | | | ||Programmer |15 |15 |125 ||Web Designer |14 |14 |1167 ||Promotion |12 |12 |1 ||Writers |6 |6 |5 ||Translators |6 |6 |5 ||Maintenance |4 |4 |333 ||Security |4 |4 |333 ||Customer Service | |2 |2 ||Marketing |12 |12 |1 ||URL |5 |5 |42 ||ISP |1 |1 |83 ||Merchant Bank |2 |2 |167 ||SSL |1 |1 |83 ||Credit Cards |2 |2 |167 || | | | ||Rent |2 |2 |2 ||Utilities |2 |2 |167 ||Taxes | | | ||Phones |4 |4 |2 ||Computers |13 |13 |1 83 ||Servers |5 |5 |417 ||Licenses |1 |1 |83 || | | | ||CoLocation |2 |1 |1 || | | | ||Search Engine |6 |6 |5 ||Media |1 |1 |8333 ||Promotion |5 |5 |4167 ||Total |2825 |4365 |37375 |XI. We will include this variable as the last variable in the correlationmatrix computation, which will make it easy to identify since it will bethe last line of the Item-Total Correlation matrix, hence, easy to spot.VII. I feel good ||Disagree |Disagree | |Agree |Agree |about my ability to|| | | | | |put my business on || | | | | |the Internet. Demographic and Lifestyle Segmentation The volume and diversity of the Internet users demands that we knowour audience (or rather making the assumption that we know our audience).It is essential that we take active steps not only to find out what isimportant to our audience, but also to ensure that our Q8Wadi websitereflects what we have learned about this large potential candidate pool.For guidance, we are following the study, from Booz Allen & Hamilton andNielsen NetRatings, that suggests the new demographics and psychographicsof the Internet can be more accurately segmented by considering the habitsof seven different types of Internet users, according to a new study, andsome are more likely to buy than others. . ||Family Process |35 |29 |12 .69 ||Fathering Magazine |35 |39 |89.74 ||Fiber Optics Business |35 |13 |269.23 ||Film Comment |35 |6 |58.33 ||Film Quarterly |35 |12 |291.67 ||Financial Management |35 |18 |194.44 ||Financial Planning |35 |12 |291.67 ||Financial Times |35 |14 |25 . The essentials of setting up a store are simple. Sources Benbow, S.M.P. We will use a combination of both. Promotional Budget and Method of DerivingWe will aggressively promote the site with the free land giveaway, whichwill be an easy gimmick to land publicity mentions. InsightsResearch, found online at Internet Research Surveys, http://www.nua.net INSEAD Global Internet 1 , (1998, July) Online athttp://www.infostrategy.com Internet still censored in Kuwait (2 , Sep. Iraq. |Y |Y |Comin|| |-center.com/ | | | |g ||Qualitynet |http://www.qualityne|Monthly |Y |Y |Y || |t.net | | | | |Source: http://www.arab.net/isp-directory/ view. Because of this, we also plan to utilize Q8Wadi as a mini-portal,providing E-mail services, messaging, and other content elements to makeQ8Wadi a choice for entering the experience of the World Wide Web (Yuen,Caulkins, & Roehrig,1998). The most profitable of these businesses will be thosethat offer goods and services. As they conclude "These characteristics in turn affect differentstages of the adoption process. On the whole, I ||Disagree |Disagree | |Agree |Agree. Media Plan for Classified Ads|Publication |Budget |Circulatio|CPM || | |n ( ) | ||Academy of Management Review |35 |28 |125. The relationshipbetween advertising and content provision on the Internet. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

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