Wireless Communication   Term Paper ID:33748 Click to get this paper

Essay Subject: This paper explores the uses of wireless technology for a company's sales force.... More...

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Paper Abstract: This paper explores the uses of wireless technology for a company's sales force. The benefits of wireless technology including increase in sales and revenue, transmit sales orders. Also briefly discusses drawbacks. Paper Introduction: Wireless Communication Wireless communication can provide excellent productivity improvementsfor our sales force with benefits equivalent to those realized from mobilephones and e-mail-accelerated business processes Wireless communicationcan increase the number of sales opportunities a single salesperson canhandle resulting in higher deal flow and increased revenues Mobile andWireless Strategy There are a number of wireless technology solutions available that canbe deployed to garner a competitive business advantage However in orderto realize those advantages we have to develop a cohesive businessstrategy for incorporating wireless technology Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. The salesman can look at schematics of shelf layouts along withstore managers for real-time inventory checking and product positioning;they will have instant access to our corporate computer system, just as ifthey were on site ("Premium Distributing Improves Sales and Service withReal-Time Information from Intermec, Beverage Solutions and Sprint"). We need to determinewhere wireless technology will give us the most return on our investment,and then change the way we do business to allow the wireless environment topay dividends. On regular weekly sales calls where the salesmen checks shelf layoutsand inventory at the store level, we need to convert to wireless mobilecomputers. Figures.Figure 1. These computers can be used to check product availability inthe warehouse to make sure we have the product before we sell it. There are a number of wireless technology solutions available that canbe deployed to garner a competitive business advantage. After "pitching" the product tothe customer and showing him an image of it by cell phone, the salesman canfollow this up with an e-mail directly after the call. We might want to consider incorporating technology todisable the devices if unauthorized persons attempt to use them. "Why Choose A vs B vs G?" Wireless Technology Comparison Chart. We need to revamp ourapproach and begin using cell phones and the Internet to inform customersabout new products. June 2 5. Notonly is this a more responsive and timely approach, it is more convenientfor the salesmen. One of the areas where we historically struggle to meet our salesgoals is in offering our customers the latest products before ourcompetitors reach them. Figure 1 provides a good overview of wireless technologyfor comparison purposes and will give us a place to start in determiningwhich standard we want to use ("Why Choose A vs B vs G?"). The e-mail willprovide the detailed information the customer will want to know withoutbogging down the sales call with it. Our typical response to a customer inquiry about anew product is to schedule a sales meeting or offer to send informationthrough the mail. Credant Technologies. http://www.gssnet.com/services/PDF/GSS_Mobile_Strategy.pdf"Premium Distributing Improves Sales and Service with Real-Time Information from Intermec, Beverage Solutions and Sprint." October 26, 2 4. Wireless Communication Wireless communication can provide excellent productivity improvementsfor our sales force, with benefits equivalent to those realized from mobilephones and e-mail-accelerated business processes. Just purchasing wirelessequipment or allowing various managers in our company to purchase it willnot gain us much ("Mobile and Wireless Strategy"). "Detect and Protect: PDAs and Smartphones--Get Control of Them Before They Take Control of Your Organization." Information Week. Data security forwireless devices is largely inadequate to protect against situations suchas the wireless device falling into the wrong hands or hackers accessingour corporate computer system through the device's VPN client (CredantTechnologies). If the salesman contacts the customer using a picturephone, he can not only talk one-on-one with the customer but also send animage of the product on the spot. We will want to keep tabs on thisaspect of wireless technology and pull back if we see that it is becominginvasive. Thiscauses an unacceptable delay in accessing the information and responding tothe customers. There are two drawbacks to wireless technology that we must address inour strategy: data security and overconnectedness. With the cell phone, salesmen can receive e-mails themoment they arrive, wherever they are, and send an immediate reply. Works Cited"Mobile and Wireless Strategy." 2 2. However, in orderto realize those advantages, we have to develop a cohesive businessstrategy for incorporating wireless technology. Wireless Technology Comparison Charthttp://www.alienware.com/product_detail_pages/area- 51m_77 /PDFs/Wireless_Chart.pdf They canalso be used to transmit sales orders, look at product information, andmanage route sales activities in real time while the salesman is on hisroute. The cell phone offers other capabilities that can increase our salesstrength. The sales meeting approach takes too long tomaterialize, with competitors jumping in before the meeting even takesplace. Thedrawback of overconnectedness is that when salesmen are too connected tothe office, they can become hampered in their ability to develop sales.Too many calls to answer, too many e-mails and memos, and salesmen lose theliberty to do their job: get sales. Wireless communicationcan increase the number of sales opportunities a single salesperson canhandle, resulting in higher deal flow and increased revenues ("Mobile andWireless Strategy"). Our salesmen arefrequently out of the office, and even those that have laptops have to stopand hook up their laptops to a phone line to download their e-mails. The mailed information is even slower reaching the customer andlacks the personal contact of the sales meeting. It can send and receive e-mails, for example. The immediacy of this approach is farsuperior to our other methods, and it also conveys the impression that thisproduct is so hot that we want to bypass the usual information avenues toget the information right to the customer. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

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