Web-Based Marketing for Small Businesses   Term Paper ID:32375 Click to get this paper

Essay Subject: Proposes a project to examine appropriate Web-based marketing approaches for small business firms... More...

3 Pages / 675 Words 5 sources, 5 Citations, MLA Format $12.00 Return to List of Papers

Paper Abstract: Proposes a project to examine appropriate Web-based marketing approaches for small business firms. Discusss marketing via the internet. Issues related to content, attractiveness, security. Proposes alternatives to Web-based marketing for small businesses. Paper Introduction: Project SpecificationProject Title Web-Based Marketing Assessing the Potential for Small Business FirmsProject Type Evaluation Business Size-BasedOutline Description Marketing via the Internet and the World Wide Web is widely hailed asthe wave of the future for business firms For several years however many larger brick-and-mortar business firms were reluctant to engage indigital marketing Fajuri While the trepidations of the largerbusiness firms now appear to be largely in the past Exclusive Survey Digital Marketing Budgets to Grow a reluctance on the part ofsmall business Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Important issues related to content,attractiveness, ease of use, security, and responsiveness (to name but afew) are both critical to the success of Web-based marketing andsubstantially increased the investment required to attain success in Web-based marketing (McMillan, Hwang, & Lee, 2 3). A second importantdeliverable will be the project report.Tools and Methods The following tools and methods will be used in the project specifiedin this document: . While the trepidations of the largerbusiness firms now appear to be largely in the past ("Exclusive Survey:Digital Marketing Budgets to Grow", 2 3), a reluctance on the part ofsmall business firms to take the leap to Web-based marketing continues tocharacterize the attitudes of must such firms ("Some Suppliers Still on theInternet Sidelines", 2 4). Define appropriate approaches to Web-based marketing for different types of small business firmsDeliverables The primary deliverable of the project specified in this document willbe a checklist that can be used by small business firms to make preliminarydecisions on an approach to Web-based marketing. Web-based marketing approach . Dealers go out of their way to be unique on the Web. Post a Web page that provides relevant data related to the company, its products or services, pricing, and business policies, together with instructions for placing orders by telephone and/or mail . (2 3, December). Marketing focus (global, national, regional, or local) . Marketing, 25-3 .McMillan, S. Health Data Management, 12(1), 46.|Project Plan - Master Schedule expressed in weeks ||Dates = |May |June |July |August |September ||Wednesdays | | | | | | Event |5 |12 |19 |26 |2 |9 |16 |23 |3 |6 |13 |2 |27 |4 |11 |18 |25 |1 |8| |Literature Search | | | | | | | | | | | | | | | | | | | | |Database Search | | | | | | | | | | | | | | | | | | | | |Evaluation of Data | | | | | | | | | | | | | | | | | | | | |Analysis of Data | | | | | | | | | | | | | | | | | | | | |Development of Checklist | | | | | | | | | | | | | | | | | || | |Prepare Project Report | | | | | | | | | | | | | | | | | | | | |SubmitProject Report | | | | | | | | | | | | | | | | | | | | | Net profit Web-based marketing characteristics: . Product or service . Place Internet advertisements for specific products or services that will appear in Internet marketing portal business directoriesProject Setting and Background The project specified in this document will be based in the smallbusiness segment of the economy in the United States. (2 3, December 8). J., Hwang, J-S., & Lee, G. High-speed Internet access . Firm size ($ volume annual sales) . Identify patterns of Web-based marketing efforts by small business firms . Automotive News, 75(5931), 11T-13T.Mailings thrive in tough times. Marketing costs (total) . Chi-square analysis will be used in conjunction withcross-tabulation analysis in the SPSS application to establish thestatistical significance of relationships between firm characteristics andWe-based marketing outcomes.Aim The aim of the project specified in this document is to demonstratethat appropriately structured Web-based marketing programs can be effectivefor small business firms.Objectives The objectives of the project specified in this document are to: . (2 4, January). The project specified in this document will assess the appropriatenessof alternative approaches to Web-based marketing for small business firms.The plan is to assess the following alternative approaches to Web-basedmarketing: . SPSS statistical applicationResources The researcher's time will be the primary resource expended on theproject specified in this document. Project SpecificationProject Title Web-Based Marketing: Assessing the Potential for Small Business FirmsProject Type Evaluation: Business Size-BasedOutline Description Marketing via the Internet and the World Wide Web is widely hailed asthe wave of the future for business firms. Operate a fully-functional Web-based marketing site from the firm's own facilities . Computer hardware and software ownedby or accessible to the researcher also will be used.ReferencesExclusive survey: digital marketing budgets to grow. Industry . Journal of Advertising Research, 43(4), 4 -4 9.Some Suppliers Still on the Internet Sidelines. There is a great deal more underlying eventual success in a Web-basedmarketing venture, however, than sampling obtaining a unique Web addressand posting a Web page. Effects of structural and perceptual factors on attitudes toward the website. (2 1, May 21). Personal computer support . For several years, however,many larger brick-and-mortar business firms were reluctant to engage indigital marketing (Fajuri, 2 1). Revenues attributable to Web-based marketing The "firm characteristics" delineated above and the "Web-basedmarketing characteristics" delineated above will be assessed through across-tabulation analysis to identify Web-based marketing approaches thatare most appropriate for groups of small business firms that share commoncharacteristics. Total cost of Web-based marketing . Operate a fully functional Web-based marketing site that is hosted by a major Internet marketing portal . Relevant data willbe collected from governmental databases, industry-specific databases, andcommercial databases that will facilitate an assessment of the factors thatimply which approach to Web-based marketing [among the four alternativeapproaches delineated in the preceding section of this document] is mostappropriate for categorizations of small business firms that share commoncharacteristics.Research Design The research design for the project specified in this document willinvolve the identification of small business firms that have implementedone of the four Web-based marketing approaches delineated in the "OutlineDescription" section of this document or which have not implemented any Web-Based marketing effort. (2 2, October 24). Thus, it is necessary forsmall business firms to develop a strategy for Web-based marketing thatprovides an appropriate balance between marketing needs and availableresources ("Mailings Thrive in Tough Times", 2 2). B to B, 88(14), 1-2.Fajuri, G. Once such firms have been identified in thedatabases delineated in the preceding section of this document, data willbe collected that is relevant to the following factors: Firm characteristics: . If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

Many of our Papers can be Downloaded From This Site!

PLEASE READ THIS, IT IS IMPORTANT!

Office hours are Monday through Friday, from 9 am to 5 pm (PST). You may place orders for custom research over the phone during office hours. E-mail requests can be made to our graduate and undergraduate department any time, and will be reviewed during office hours. You may also contact customer service any time through e-mail, and we will review your message during business hours. A great many papers can be downloaded right from this site, but not all of them. If you would like to know if a particular paper is downloadable, just look in the description for: "Available for Internet Download: Y" or "Available for Internet Download: N" If you wish to purchase a paper which is NOT available for immediate download, you will need to make other shipping arrangements. Also, please be aware that these orders are processed Monday through Friday from 9 am to 5 pm (PST). If you place your order after 4:45pm on Friday, it will not be processed until the following Monday morning. We charge $8 per page for all of our pre-written reports, plus shipping (and tax for California residents). However, the highest cost of any ONE report is $136, or 17 pages. Please, take a moment. Make sure you have chosen the report you want or need BEFORE you complete your order. If you are not sure, allow us to help you. We do not offer refunds or exchanges, so it is important for you to let us answer your questions during office hours. Reports which are e-mailed or downloaded are in Microsoft Word format. We are making more reports available for e-mail delivery faster than we can update our listings. Please call to check on the status of particular reports. There are many other shipping options which are listed on the Checkout page.