BUSINESS PLAN FOR INTERNET SITE SELLING WOMEN'S T-SHIRTS.   Term Paper ID:28952 Click to get this paper

Essay Subject: Description of venture.... More...

9 Pages / 2025 Words 5 sources, 5 Citations, APA Format $36.00 Return to List of Papers

Paper Abstract: Description of venture. Clothing line & pricing. Targeted market. Financial need. Marketing plan. Production Plan. Organization plan. Risk assessment. SWOT analysis Financial plan. 3 Tables. Paper Introduction: BUSINESS PLAN FOR INTERNET SITE SELLING WOMEN'S CLOTHES Description of Venture This plan is for the creation and selling of a specific line of women's clothing, i.e., casual and dress T-shirts. The store will be called "Casual-Tees" and the targeted market consists of women, aged 18 to 40. Tee-shirts were chosen for several reasons: A. They are growing as a fashion trend B. They come in easy to fit sizes C. They are a "known" item since they are worn world-wide D. They can bear a substantial markup. E. They are inexpensive to ship. The "Casual-Tees" store will cater to women with atti Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Production Plan The first step is to register Casual-Tees as a domain name, and theproposed domain name would have the URL Identifier of"http://www.casual_tees.com". For this commitment,the founders are prepared to offer a 25% equity in the company for a periodof four years, with an automatic buy back option, where there is a returnpremium of 15 %. 15), Setting your Stall out - on a WebSite: Internet trading is becoming easier and cheaper. E. The first two media mentioned have only labor as the primary cost.After an initial positioning is achieved with these media, the Banner Tradeprogram will begin. At the end of two years, one quarter of that, or FF 175, would bepaid to the investors, and one-half, of FF 35 , would be used forcapital improvements and marketing expansion. It is estimated by some Internet research companies that more than12, businesses a day convert their operations online around the world(Beckett, 1997). Organization Plan The company will be established as a corporation under French law,which will enable the securing of investment funds. They are growing as a fashion trend B. Table 1: "Casual-Tees" Start Up Expenses|Domain Name Registration |FF 28 ||ISP Contract |FF 16, (One year) ||Web Site development |FF 8 , ||Business licenses/legal |FF 8, ||E-Commerce Setup |FF 8, ||Inventory |FF 8 , ||Marketing |FF 8 , ||Promotion |FF 4 , ||Total |FF 312,28 | It would be smart to add a 2 % contingency to this startup amountbringing the total to FF 344,28 . (1997), A Model for the future of electroniccommerce. This becomes the official Internet addressfor the company. Plan A: Trade Sources We have approached four Tee shirt manufacturers (two in Ceylon, onein Germany and one in America) who have expressed interest in our conceptand have asked to see a full business proposal. Opening a "shop" on the Internet once required a heavyinvestment in computer hardware and the services of in-house computerwhizzes to nurse the cryptic software packages used to access the net.Today, the software costs have been reduced considerably and the act ofgetting the business on the Net has been simplified. Tee-shirts were chosen for several reasons: A. The financial plan involves raising theneeded money through equity financing, since none of the founders havesufficient credit histories to merit debt financing through traditionalsources. The search engine positioning is the only valid method of marketing.This involves efforts at getting the site registered with the eight majorsearch engines including Alta Vista, InfoSeek, and GoTo, as well as withthe directory Yahoo/Europe and Yahoo/France. The author knows people alreadywho will fill these positions. * Concern over the safety of encrypted credit information whichallows customers to transact purchases over the net. The reason for choosing to put this business on theInternet is found in an article by Frook and Karpinski (1999) who point outthat "Business on the Internet reached $43 billion in 1998, growing to $1 9billion by the end of this year and a whopping $1.3 trillion by 2 3"(Frook & Karpinski, 1999, 14). Marketing Plan Marketing on the Internet is essential for success and yet manycompanies that are successful in land-based, face-to-face operations arefinding it difficult to market on the Internet. The store will becalled "Casual-Tees" and the targeted market consists of women, aged 18 to4 . This will be achieved by creating a comfortable Internet shoppingenvironment, one in which the net surfer will be drawn to and will findeasy interfacing for maximization of purchasing. It is estimated that Web Space inthe neighborhood of 25 to 3 megabytes will be sufficient to start with.In France, there are a number of ISPs to choose from and it is expectedthat this service will run between FF 3 to FF 8 per month. The "Casual-Tees" store will cater to women with attitude. Dogar, R.; Sacirbey, O.; Theil, S.; Johnson, S. They come in easy to fit sizes C. Threats* Internet knockoffs* Increased competition* Supplier control* Government Intervention* Changing market tastes* Resistance to buying online* Changes in shipping costs that can impact profitability. News Groups are a more subtle kind of marketing, wherein mention ofthe store and its products are listed as "news" items and transmitted tofocused news groups. BUSINESS PLAN FOR INTERNET SITE SELLING WOMEN'S CLOTHES Description of Venture This plan is for the creation and selling of a specific line ofwomen's clothing, i.e., casual and dress T-shirts. With such a program, banners are purchased on focusedsites and the banners are then linked to the Casual-Tees website. (1996, May 1), X marks the spot for low-key sales:Strategies for appealing to Generation X consumers; includes informationabout attitudes of Generation X toward shopping, Nation's Business, 32-35 Oliver, S. * Send out press releases (print) to certain select media including Women's Wear Daily, The European, Fast Company and Entrepreneur Magazine.The Author of this plan * Complete all organizational paperwork * Prepare documents and financial plans for investors * Meet with bank officials to establish E-commerce relationship. Less taxes andliabilities should equal FF 7 , . Assessment of Risks Although certain investors have expressed an interest in thisproject, it is essential that any potential investor be thoroughly advisedof the potential risks of such a venture.The following short SWOT analysis is not an inclusive list of such risksbut does highlight the major areas of concern. Yes, it has takenEurope a few years to really embrace the Net" (Dogar, Sacirbey, Theil.Johnson & Thomas, 1999, 48). The initial staffingof the corporation will include the author of this business plan, atechnical director who will be charged with the establishment andorganization of the Web site, a design consultant who will establish theclothing lines, and a marketing director. The first difference isthat the Internet requires an information-driven, soft-sell approach thatprovides answers to questions without "pitching." According to an article on reaching the Generation X market(identified in initial research as one solid market segment for Casual-Tees"the soft-sell approach works with [a] mostly twenty-something customerbase and [requires] efforts to create a comfortable, inviting atmospherefor all patrons...Even without the benefit of peer-group insights, manyretailers across the country are adopting similarly subtle approaches toattract Generation Xers" (Litvan, 1996, 24). They can bear a substantial markup. Summary Quarterly Pro Forma|Item |Q1 |Q2 |Q3 |Q4 |Q5 |Q6 |Q7 |Q8 ||Sales |12k |34k |54k |2 8k |4 8k |6 k |9 k |9 k ||COG |6k |17k |27K |1 4k |2 k |28 k |4 k |4 k ||Gross |6k |17k |27k |1 4k |2 8k |32 k |5 k |5 k ||Expenses |14k |28k |28k |4 k |8 k |14 k |212k |3 k ||P/L |-8k |-11k |1k |64k |128k |18 k |288k |2 k |Notes to Quarterly Pro FormaSales = $4 average unitCOG = 5 percent (tariffs and waste included)Expenses = Rent, Internet, ISP, Software, and SGA This shows a potential 2 year GP of FF 842, . Strengths.* Good business plan and strategy* Growing market* Popular Product* Knowledge of search engine placement* Good team willing to work for share of profits Weaknesses* No prior business ownership experience* Unseen competitive forces* Potential for under-capitilization* Changes in technology and/or connectivity situations that could requireadditional capital for equipment Opportunities* Equal playing field with businesses around the world* Potential for developing online community* Good growth potential since specific competition is limited* Flexible business model that can be easily modified. The amount of capital on hand to start the business is FF 88, ,resulting in a financial need of FF 288, . The next step would be to contract with an ISP (Internet ServiceProvider) that will "host" the store. Some 1,2 of these have been identified as relevantfor our market and these 1,2 reach an estimated 8 , women around theworld. Therefore, we have devised two alternative plans. Frook, J.E.; Karpinski,R. (1997, Dec. Plan B: Private Investors The same amount is sought in upfront capital, with four additionalinfusions of FF 1 , every six weeks. They are a "known" item since they are worn world-wide D. This would give enough room for the customer to see all of thesweaters available, learn how they are made, maybe see videos of theprocess. 11), Electronic Commerce: PoisedFor Critical Mass, InternetWeek, 14. * Meet with suppliers and vendors to finalize initial lines * Write and/or supervise writing of the editorial content of the web site. The final step in the production plan is to obtain the services of acredit card authorization agency, which will require establishing amerchant bank account, and then applying for the accreditation. The Daily Telegraph.29. However,it is essential to have commitments from investors for this amount beforebeginning actual operations. Litvan, L.M. During the startup phase of the business, these four people will havethe following duties:Technical Director -- * Secure the ISP; * Secure required software for the Web site; * Establish the required databases to create a dynamically generated web site.Design Director -- * Establish the shopping motifs for the company * Work with the author of this business plan to select and secure inventory * Arrange for digital photography and conversion of the Tee-shirts for inclusion in the image databases.Marketing Director * Begin registration procedures for all major search engines * Begin announcement programs in News Groups * Send out press releases (electronic) to web-oriented and focused women's groups. They are inexpensive to ship. Even though the concept is simple, businesses have been reluctant tocompletely enter this new era of commerce for several reasons: * Lack of a sophisticated, yet simple establishment of an electroniccurrency, or valid and safe system of payments (Oliver, 1997, 167). (1999, Sept. The customer can then click on the Tee-shirts desired, fill outan order form, enter a charge card number, and the transaction is done. The remainder of the revenues would be divided among the fourfounders. All of the marketing initially will be done on the Internet usingthree main media: 1) Search Engines, 2) News Groups, 3) Banner trades. 6),Europe's Got Net Fever, Newsweek International, 48. (1999, Jan. "Casual-Tees" will feature several lines of Tee-shirts from "mottosand slogans" that sell for $2 to $25 all the way to luxury silk Tees thatsell for $3 and up. Thisconcept was inspired in part by a recent report concerning Europe and theInternet, which said in part "Europe's youngest and brightest are bringingthe Wild West business mentality east, creating thousands of new Internetcompanies that cover every dot.com concept under the sun. Financial Plan As stated in the beginning, there is a need to secure FF 344,28 .However, this sum is not needed before the business can begin. Information Management & Computer Security.5:5, 166-169. In return for this, we areoffering a 35% equity in the company, but with a two year buyback exit. The five year cash flow predicted is shown below.|2 |2 1 |2 2 |2 3 |2 4 ||FF 4 |FF 8 |FF 32 |FF 6 , |FF 9 , | References Becket, M. Statement of Financial Need The following startup expense items have been determined. The proposal that we have prepared for this group seeks FF 5 , indevelopment capital, with FF 1 , in actual cash invested upfront and acommitment of FF 4 , in merchandise at wholesale. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

Many of our Papers can be Downloaded From This Site!

PLEASE READ THIS, IT IS IMPORTANT!

Office hours are Monday through Friday, from 9 am to 5 pm (PST). You may place orders for custom research over the phone during office hours. E-mail requests can be made to our graduate and undergraduate department any time, and will be reviewed during office hours. You may also contact customer service any time through e-mail, and we will review your message during business hours. A great many papers can be downloaded right from this site, but not all of them. If you would like to know if a particular paper is downloadable, just look in the description for: "Available for Internet Download: Y" or "Available for Internet Download: N" If you wish to purchase a paper which is NOT available for immediate download, you will need to make other shipping arrangements. Also, please be aware that these orders are processed Monday through Friday from 9 am to 5 pm (PST). If you place your order after 4:45pm on Friday, it will not be processed until the following Monday morning. We charge $8 per page for all of our pre-written reports, plus shipping (and tax for California residents). However, the highest cost of any ONE report is $136, or 17 pages. Please, take a moment. Make sure you have chosen the report you want or need BEFORE you complete your order. If you are not sure, allow us to help you. We do not offer refunds or exchanges, so it is important for you to let us answer your questions during office hours. Reports which are e-mailed or downloaded are in Microsoft Word format. We are making more reports available for e-mail delivery faster than we can update our listings. Please call to check on the status of particular reports. There are many other shipping options which are listed on the Checkout page.