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Pet Sitting Services
Term Paper ID:27450
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Essay Subject:
Design of a business plan. Proposes an alternative to kennels, a pet sitting service, in Long Island. Analyzes customer needs, business goals, & achievement of goals.... More...
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3 Pages / 675 Words
3 sources, 3 Citations,
MLA Format
$12.00
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Paper Abstract: Design of a business plan. Proposes an alternative to kennels, a pet sitting service, in Long Island. Analyzes customer needs, business goals, & achievement of goals.
Paper Introduction: Pet Sitting Service
Point of Origin
The service to be provided is a pet sitting service for people who need someone to watch their animals for a period of time. The service is to be designed as an alternative to the kennel. This sort of business has been developed in various parts of the country, and the business can include a number of extras besides just watching the animals, from watching the house while vacationers are away to pet grooming during the same period of time. This business will be designed to watch pets while people are at work, when they need emergency services such as having their pet transported to the vet when they cannot do it themselves, and whenever the owner cannot be with his or her pet and needs someone to take care of the animal. When people are on
Text of the Paper:
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The people of Long Island work, many of them in New YorkCity, and they need someone to watch their pets while they are away. "Will Your Pet Live the High Life While You're Out of Town?" Gannett News Service (June 13, 1995). "Sitting In." Los Angeles Times (November 5, 1995).Wolfe, Bill. Pet-sitting is cheaper and is certainlyless traumatic for the pets. STRUCTURAL DESIGN Customer Needs Various commentators on this business note the added services that arepart of the pet-sitting business today. The service isto be designed as an alternative to the kennel. Point of Destination This business will be designed for Long Island and for the people ofthat part of New York. This sort of business hasbeen developed in various parts of the country, and the business caninclude a number of extras besides just watching the animals, from watchingthe house while vacationers are away to pet grooming during the same periodof time. Thismeans watching pets, grooming when needed, watching homes, providingsecurity, taking in mail and newspapers, and maintaining plants. Pet Sitting Service Point of Origin The service to be provided is a pet sitting service for people whoneed someone to watch their animals for a period of time. This business will be designed to watch pets while people are atwork, when they need emergency services such as having their pettransported to the vet when they cannot do it themselves, and whenever theowner cannot be with his or her pet and needs someone to take care of theanimal. The customer is of middle- to upper-classstatus, married with or without children, and with a love for animals.These people go out to dinner, movies, and take vacations, so they needsomeone to watch their pets at times when they cannot be home. This is a densely populated area with many largefamily homes. Manypet owners prefer pet-sitting services to pet boarding because the latteris both traumatic and expensive. The service should be marketed to the target consumer.The service will build with word-of-mouth, so doing a good job in eachsituation is essential. Works CitedButterton, Harry. Thetarget customer for this service will be found in the area of EasternNassau through Western Suffolk. Consumers are told that the type of service they select may depend ontheir pet's age, health, personality, and the level of pampering desired.Costs of kennels and pet-sitters are about the same, but the serviceprovided is quite different, as is the effect on the pet (Wolfe, 1995).Some people need a person to look after both their home and their pets, anda pet-sitter is the answer for these consumers (Kessing, 1995). Pet-sitters have to understand that they are serving as temporaryreplacements for the pet's owners. These familiarsurroundings make the pet feel more secure when a stranger is present. When people are on vacation, other services can include wateringplants, adding to security, bringing in the mail, and so on. Achieving Goals The service should provide all needed services at a reasonable price.Hirees have to have the dedication noted above and be flexible in theirwork schedules. This is a business that can operate 24 hours a day and so requiresflexibility. "Scooping Litter Boxes for Fun and Profit." Kiplinger's Personal Finance Magazine (December 1, 1992).Kessing, Christiane. Goals of Service The goals of the service are to provide the best service to theconsumer and to do so in all the areas needed in the local market. A petsitting business such as envisioned here has an advantage for the pet inthat the best place for the pet to be is in its own home. They must treat the pets with all duerespect, provide for their needs, and perform the other tasks that a clientwants. Butterton (1992) notes that thebusiness is evolving from something a kid used to do to a business.
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